Cannes Lions 2019
Hats off for Josh Exell and the Fallon London team for winning 2 prestigeous Cannes Lion Awards for Škoda’s brilliant
Tour Des Femmes campaign.
The campaign won a silver Lion for sports entertainment, and was also honoured with a glass Lion – the award handed out to those campaigns that truly makes a difference – where marketing helps change the world.
The idea for the campaign came from the fact that women are banned from competing in the official Tour De France.
Škoda gave the same support they usually give the official Tour De France team, to 13 women who cycled all 21 stages, exactly 24-hours prior to the official race, celebrating a timely and defiant demand for gender equality.