We are thrilled with the progress and accomplishment’s of all the Emerging Artists on our 2 year scheme, now in its final months. We set out to challenge the status quo of representation in commercial photography.
Our Emerging initiative was born from a commitment to amplify diverse, extraordinary talent that has been historically overlooked in our industry. We’re proud to celebrate the incredible journey we’ve shared with a remarkable cohort of photographers who are reshaping visual storytelling, breaking barriers, and bringing fresh perspectives to the advertising sector.
With huge thanks to the clients who supported us, gratitude to colleagues who empowered us and gifted their time and knowledge and shout out to the people who opened doors, percolated our names and offered community and support through these initial trailblazing years.
Let’s take a moment to celebrate some of these talented individuals and their wins . . .
Claudia Gschwend : Exhibited work around the world, from Photo London in Somerset House to Haus der Fotografie in Switzerland. Was part of her first panel talk together with journalist and writer Melanie Biedermann as part of ‘Le Guess Who?’ Festival in Utrecht AND finally was one of the 200 winners of British Journal’s Portrait of Britain currently being exhibited around the UK.
Ayesha Kazim : Launched & exhibited her first book, was interviewed at The Photographers Gallery part of their “Artist Talks” and was commissioned by an array of clients from around the world.
Eden Hawkins : Landed a campaign for May Botanicals autumn/winter 2025
Mathushaa Sagthidas : In 2024 was voted Forbes 30 under 30 for design & culture & was one of the 200 winners of British Journal’s Portrait of Britain. Her commissions have been both photographic and creative set designing and styling for an array of clients, including Nike. Participating in exhibitions, talks and showcases around the UK.
Shahfaq Shahbaz : Commissioned with her first international campaign, shooting in Santorini for Lyra Modest. Her other commissions ranged from Press, Ecom, Editorial, Social and Unit Stills. Shah was one of the 200 winners of British Journal’s Portrait of Britain currently being exhibited around the UK, had a solo exhibition in Walthamstow, became a Mentor at The Photography Foundation and had her work featured on several platforms including It’s Nice That, Who, What, Wear and HypeBae.
Ali Yaqub : Ali’s commissions have grown exponentially. Working in the sporting, portraiture and advertising world for an array of clients like Bose, Arsenal, Adidas, Warner Bros and JD Sports. His 2023 campaign for McCanns won a Gold Lion (at Cannes) as well as Creative Circle Gold + Silver & Bronze Clio Award. He is working direct with clients, with branding and PR agencies, editorially as well as on Commercial Advertising projects.