The “Made in the UK, Sold to the World” campaign was a major international trade initiative launched by the UK Government’s Department for International Trade (DIT) now the Department for Business and Trade (DBT).

Commissioned by advertising agency M&C Saatchi London.
Shot by Charlie Clift.
Full service production by Germaine Walker & Morgan Evans.
Shot around the UK, with cohesive output across stills and motion.

Creative Director Guy Bradbury.
Creative Darren O’Beirne
Agency Producer John Dutney
Account Manager Katie Mandel

The campaign was rolled out across high impact out of home media and digital channels across 18 major global cities including New York, Tokyo, Dubai, Shanghai and Sydney.